In cooperation with muse content GmbH eyefactive develops an interactive touchscreen software as an innovative store concept for the retail area of Zwilling. One of the objectives: To combine the digital online range with the local shopping experience.
Wedel, Schleswig-Holstein -- (ReleaseWire) -- 06/27/2018 -- Many talk about neccessary innovations at point of sale, Zwilling however implements them consequently. The traditional company employs an interactive solution, based on eyefactive's MultiTouch software technology for their innovative store concept
- Innovative solution for point of sale / retail
- Interactive multitouch software for product consulting
- Product catalogue with over 2500 products in several categories
- Virtual assistant with favorites & shopping cart function
- Cross channel functions via RFID, email & QR codes
Muse content GmbH created a concept to provide customers at point of sale with an interactive retail experience and to connect the worlds of online and and offline.
Customers may obtain interactive information about Zwilling's product range on big touchscreens on the spot. More than 2500 items were integrated from Zwilling's existing online database and were clearly structured in different categories. Additionally customers also have the option to use a virtual assistant: With simple questions as a means of a preliminary filter the software selects the appropriate items. Additional information in the form of images and videos complement the interactive shopping experience.
Special highlight: many items in the store are equipped with RFID chips. When a customer holds an item to the marked RFID reader,the corresponding information automatically pops up on the display, without any navigation involved. This principle combines the real product with digital additional information and an intuitive user guidance.
Within the multitouch software customers can fill their individual shopping basket. If so desired, a QR code will be generated in real time, which transfers the virtual shopping basket to one's smartphone, where subsequently the purchase can be made online. Alternatively the shopping basket can also be sent via email as a link to conclude the purchase at a later date, e.g. at home on the laptop's browser.
Easily replaced videos as intro screens, which are complemented with animated indications on how to use the interactive systems, create the necessary attention and remote effect. Additionally customers are being "taken by the hand" by tips and animations at various points. The intuitive handling is assisted by an easy gesture control. That way customers can make a selection with a finger, drag and drop several products in the shopping basket or rotate and move a window with their entire hand for instance.
The interactive solution was showcased first at the "Ambiente" in spring 2018.
Interactive Signage at Point of Sale
Object Recognition for Touch Screens
Multitouch Displays & Video Walls
Software and Apps for Professional Touch Screens
For more information on this press release visit:
Media Relations Contact
Email: Click to Email Matthias Woggon